Wednesday, March 12, 2014

European Union

Berlaymont
It's a bit of an enigma: the Europen Union. Nestled in the center of the beautiful, neutral city of Brussels, the EU finds itself in a bit of a tizzy during this, an election year (EU leadership rotates every 5 years). The European Union looks like and even takes on the architectural resemblance of the United Nations, only instead of waiving the 193 country flags that make up the UN member states, this continental epicenter of Europe waives the sole flag of the European Union at its entrance. We had an excellent meeting with Euractiv: the largest private sector public relations company for the European Union. They warmly welcomed us back at the end of the month to conduct some policy workshops.




Ours is one of the most visible experiments on the value of public/ private partnerships. Our public relations firm in London indicated that social entrepreneurship and CSR is a much more developed practice in the United States than in the United Kingdom, where an organization is either considered to be doing good or making money. We were pleased to make note of the largest press body for the European Union, which also happens to be privately owned.